Absolut Human Cocktails
Turning festival-goers into personalised cocktail campaigns through advanced AI
An interactive installation developed for Absolut Vodka at Coachella, where participants become the inspiration for their own personalised cocktail.
A live image of each participant is captured and processed through a custom AI pipeline built on Stable Diffusion, designed to faithfully reinterpret their appearance—outfit, accessories, and overall style—into a bespoke cocktail visual. Each output is paired with a tailored brand slogan, creating a cohesive, participant-specific mini campaign that feels both personal and unmistakably Absolut.
The system is optimized for real-time festival use, delivering high-quality results within seconds while maintaining visual consistency across outputs.
Each participant receives a digital takeaway via a QR code displayed on screen, linking to a branded microsite where their generated cocktail is presented in a polished, share-ready format. The microsite allows for easy download and social sharing, extending the experience beyond the physical installation and amplifying reach through user-generated content.
